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Here are some of the benefits of using a corporate video over traditional methods:
DVD brochure versus printed brochure
- Lower mailing costs
- Minimal update costs
- More versatility – a video can also be used on your website and as part of a live presentation
In-house training video versus off-site training course or hired trainer
- After an initial outlay, there will be no on-going costs
- No course or trainer fees or travelling expenses
- Minimised loss of working hours
- Training is customised and specific to your business
- Training is consistent
Video product demonstration versus site visits
- Ideal for companies selling machinery or plant: a video demonstration of your products cuts the need for customers or investors to attend site visits which can be dangerous and time-consuming
- Ideal for the pharmaceutical or chemical industry to demonstrate experiments that cannot be shown in front of spectators
- Saves sales visits and offers a way of demonstrating things that cannot be matched in print
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